The Fight for Uniqueness in Higher Education Marketing Campaigns
Rivals – every higher education institution has them, and almost every student will dedicate their time, energy and gallons of face-paint defending their school against them. On the surface, a rivalry simply is a competition toward the same goal. But in an ambitious industry, where the majority of colleges and universities out there are still […]
Make That Logo Bigger
This morning a client asked us to make the logo bigger on their newly designed site. This is such a common request that I felt it deserved a little blog entry. Disclaimer 1: First off, let me say this: this particular client is one of our favorite, all-time, superstar clients. They’re mad-smart, responsive, understanding of […]