Stronger Connections: Personalized Marketing in Higher Ed
Personalized marketing is essential for higher ed recruitment. Learn how it increases engagement, conversion rates, and student retention.
Strategies for Effective CRM Communications
Is email dead in higher ed? While it may seem harder than ever to reach students and their families, the reality is good emails still have immense power. By focusing on personalization and student interaction in your CRM communications, institutions can foster engagement, drive results, and enhance the overall student experience.
Acing Your Inbox: Understanding Google & Yahoo’s New Email Deliverability Rules for Colleges & Universities
With recent changes implemented by Google and Yahoo in February 2024, email deliverability rates have taken a hit. So, what exactly has changed, and how can you ensure your institution’s emails still reach the right inboxes?
FAFSA Revamp Delays Financial Aid: How Colleges Can Support Students
Let’s explore the reasons behind the FAFSA delays and strategies for colleges to support students and families navigating these uncertain times.
Navigating the Challenges of Higher Ed CRM Implementation
Whether you’ve recently gotten a new CRM or your school has one but needs some guidance, here are six main challenges we help our client partners with at VisionPoint and a little guidance on how to get the most out of your CRM program.
Webinar: Maximize Your CRM Comms
Join us on January 18 at 1:00 p.m. EST for an insightful webinar where we’ll delve into effective strategies and techniques for maximizing your CRM communications.
Reengaging Prospective Students Who Haven’t Enrolled
It’s hard to reengage prospective students who have been accepted but haven’t enrolled yet. We’re going to talk through a few ways to personalize your communication and give you a checklist of where you can start!
CRM Implementation Road Map
So you’ve selected a brand new customer relationship management (CRM) software. Now it’s time to start thinking about how you will transition to your new system.
CRM Documentation: The Ultimate Guide to SOPs for Effective CRM Management
Good documentation makes everything easier. Here’s how to set up documentation for your SOPs to explain how everything is running.
CRM Governance: Who Holds the Keys?
Has it ever seemed like there are too many hands trying to make changes in your customer relationship manager (CRM)? Have you ever felt unsure about the best way to change something in your system? That is where governance comes into play. Having a strong focus on governance is important not only during the implementation of your CRM but also beyond those initial months.