GVSU Celebrates Four Educational Advertising Awards with VisionPoint Marketing
VisionPoint Marketing is thrilled to celebrate our partner, GVSU, for their outstanding achievement at the 41st Annual Educational Advertising Awards.
NOVA’s “Stop at Nothing” Campaign Wins NCMPR Medallion Award
VisionPoint Marketing is thrilled to announce that our partner, Northern Virginia Community College (NOVA), has been honored with a bronze NCMPR Medallion Award for their inspiring “Stop at Nothing” campaign. This achievement reflects NOVA’s relentless dedication to student success and the power of an education that goes beyond traditional expectations. About the “Stop at Nothing” […]
College of The Albemarle Wins NCMPR Medallion Award for “Better Skills, Better Jobs” Campaign
VisionPoint’s partner College of The Albemarle won a silver NCMPR Medallion Award in the Social Media or Online Marketing Campaign category.
St. Louis Community College and VisionPoint Marketing Win Gold NCMPR Medallion Award for “More Than Buildings” Campaign
St. Louis Community College has been recognized with a gold NCMPR Medallion Award for their “More Than Buildings” campaign.
Six Habits To Improve Your Copywriting
Traveling solo is my nature. I once won the Nomad Award at a company superlatives ceremony for how often I leave town on a whim. Even so, my journey as a copywriter at VisionPoint has been anything but solo. It took the guidance of an award-winning creative village – mentors like Tony Poillucci, our Creative […]
The Impact of Social Media in Enrollment Marketing
Social media and performance marketing is the way of the present and the way of the future. But using these tools to benefit enrollment is going to require you to remain cognizant of where prospective students are, what information they need, and how to get it to them.
Why Branding Matters in Higher Ed
A logo or slogan can go in and out of style, but a compelling story at the root of your brand will always speak to your audiences. So here are three quick considerations for making sure your institution’s branding contributes to building a unique identity.
How to Edit a Winning Marketing Video
You’ve almost finished creating your marketing video. Now it’s time to put it all together and edit. If you’re handling the editing yourself, there are plenty of tools and resources you can use to edit a compelling video.
How to Film a Winning Marketing Video
In this guide, we’ll delve into the art of shooting impactful higher education marketing videos, exploring both the technical aspects and creative nuances that can elevate your visual storytelling.
How To Write a Winning Marketing Script
Marketing scripts are a different sort of beast, requiring very specific know-how in order to be successful. Don’t worry, though! Two of VisionPoint’s copywriters have advice to help you feel confident and give you the skills to write a script for your institution.