Maximize Your Media Budget with These Higher Ed Frameworks
Maximize your higher ed media budget with smart, full-funnel strategies tailored to every spend level—from under $50K to over $500K.
St. Louis Community College and VisionPoint Marketing Win Gold NCMPR Medallion Award for “More Than Buildings” Campaign
St. Louis Community College has been recognized with a gold NCMPR Medallion Award for their “More Than Buildings” campaign.
Political Advertising’s Impact on the Higher Education Space
For colleges and universities aiming to reach prospective students amidst this polarized and cluttered election season environment, developing a clear and actionable digital advertising strategy is not just advisable – it’s essential.
3 Digital Marketing Tactics Every Higher Ed Institution Should Be Using
Having been a digital marketing agency since our inception 23 years ago, we’ve honed our processes to ensure that only the top-performing ads are fed with the lion’s share of our digital marketing budgets to consistently maximize ROI. Here are a few big-picture strategies and tools we think every higher ed marketer should take advantage of.
Maximize Your Marketing Strategy with Lookalike Audiences and List Targeting
Lookalike audiences and list targeting are essential digital marketing tools for the unique landscape of higher education. Let’s explore how these targeting capabilities can revolutionize your enrollment campaigns.
How to Understand and Reduce Spam Leads
Over the past several months, we’ve observed an increase in low-quality “spam” leads. Combatting this trend requires a variety of methods, including tactical platform optimizations, landing page optimizations, and new technology.
Working with VisionPoint: Media Offerings
Advertising today isn’t like it was twenty years ago, ten years ago, or even ten days ago. Here’s what you need to understand to use media effectively to grow your enrollment.
VisionPoint Rises to Top 3% of Marketing Agencies With Google Premier Partnership
VisionPoint Marketing earned 2023 Google Premier Partner status for our expertise in digital marketing campaign management – a feat only the top 3% of digital marketers in our country receive.
Effective Marketing Tactics to Increase Enrollment for Nontraditional Students
In today’s marketing world, higher ed institutions advertise and promote their universities and offerings toward various market segments. Even though a major proportion of college applications and enrollment comes from the traditional undergraduate student group – ages 18 to 24 – colleges and universities should shift their focus towards finding ways to attract nontraditional students – ages 24 and up – to further grow their enrollment numbers.
What Works Now – Aligning Your Marketing for Today’s Enrollment Marketing Landscape
How do you stay up to date with the ever-changing higher ed and marketing industries? Here’s our look at the latest trends.