Breaking Through the Sea of Sameness in Higher Education Marketing
Learn how to differentiate your brand, connect with students, and drive enrollment results by breaking through higher ed’s “sea of sameness.”
Exercises to Improve Your College’s Brand
Before you start a full rebrand, here are three practical frameworks that you can use to strengthen and improve your college’s brand.
How to Build a Brand Strategy for Higher Ed
Brand strategy for higher ed is the connective tissue between where your institution is today and where it can be tomorrow.
What Is a Brand for Higher Ed?
What actually is a brand for higher ed? We break down the core elements that make up what a good brand is (and isn’t).
Lessons in Higher Ed Marketing From Taylor Swift
This month, dive into a workshop that intertwines the magic of Taylor Swift’s branding with the essentials of higher ed marketing.
Why Branding Matters in Higher Ed
A logo or slogan can go in and out of style, but a compelling story at the root of your brand will always speak to your audiences. So here are three quick considerations for making sure your institution’s branding contributes to building a unique identity.
What Is a Brand?
At VisionPoint, we define an institution’s brand like this: Your brand is what people collectively think, feel, and say about your institution. When you understand brand that way, a few important considerations become clear, and these insights are fundamental to how we deliver our core brand service offerings: An institution doesn’t own its brand. A […]