Enrollment Drive: AI-Powered Measurement and Personalization

Siloed information. Limited budgets. Increased competition for a shrinking number of prospective students. Higher ed marketing and enrollment professionals face these relentless challenges every day. We know it can feel like an uphill battle as you try to find ways to enhance the prospective student experience and meet enrollment goals, often with dwindling resources. You need better solutions to help save staff time, maximize your marketing spend, yield more accepted applicants — and allow you to make informed strategic decisions to move your institution forward. We hear you.

That’s why VisionPoint engineered Enrollment Drive to help level the playing field with solutions that allow you to improve your ability to Analyze, Personalize, and Convert. Don’t just hope for enrollment outcomes. Drive the enrollment results your institution needs.

Performance Dashboards

Use Big Data to Get a Clearer Picture

Trace the impact of all your various marketing activities, not just in terms of reach and engagement but using the ultimate measuring stick: enrollments.

  • Full-Funnel Prospect Tracking.
  • CPES (Cost Per Enrolled Student).
  • Unified Marketing and Advertising Dashboards.
  • Performance and Spend by Campaign/Channel.

Data Modeling & Forecasting

Go Beyond Intuition with AI-Powered Machine Learning

Leverage machine learning-based predictive and prescriptive analytics to optimize enrollment marketing strategy, tactics, and budgets — and impact the results that matter.

  • Enrollment forecasts.
  • Prospect scoring.
    • Engagement score.
    • Likelihood to enroll score.
    • Likelihood to persist score.
  • Media mix modeling (channel rebalancing).
  • Intervention analysis.

Website Personalization

Deliver a Student-Centered Enrollment Experience

Convert prospects into applicants, then admits into students with personalized content, interest-specific nudges, and next steps that power stage-based progression through the recruitment process, right on your website.

  • Personalized web experience.
    • Images, text, sidebar content.
  • Sequential CTAs.
    • Stealth > RFI > Apply > Deposit > Enroll.
  • Admitted yield microsite.

Included Services

We’re With You — Every Step of the Way

We don’t settle for just selling a product; we work right alongside you to provide solutions that deliver a positive ROI for your institution. Our team of enrollment marketing experts will actively partner with you to implement Enrollment Drive and wield it to reach your goals.

  • Setup and launch.
  • Benchmarking and consultation.

Data Connections

Pull Together Essential Insights

Too often, enrollment marketing data is housed in disconnected systems that never quite surface the insights you need. Enrollment Drive will paint a clearer picture by pulling together data from your:

  • Advertising channels.
  • Social media channels.
  • Website and digital experience platforms.
  • Enrollment CRM.
  • Student Information System.

Ready to rev up your marketing and enrollment?

Let’s find out if Enrollment Drive is the right solution for your institution. Our enrollment marketing experts are ready and available to answer your questions and help determine the best-fit package for your unique needs.

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