A 41% lift in page views?
No way Yes way.
Prospective students rank an institution’s website as the most useful tool in their enrollment journey. In an increasingly competitive marketplace, a website that converts awareness and interest into action is vital. It’s your number one marketing asset, responsible for meeting audiences’ needs for information in ways that shape perceptions and convey the value of your brand promise.
With more than 20 years of experience designing recruitment-focused websites for higher ed institutions, VisionPoint will work in the trenches with you, building a site that is visually appealing and allows for meaningful, measurable engagement.
A Breadth of Services
Our web services are built for success for all higher ed institution types, whether you’re a community college, graduate program, a 4-year university, or anything in between. In addition, our web work functions even better in combination with our other services, including SEO and CRM Consultation. Here is our process for a standard website redesign:
Unsure of what your team will need? We offer multiple SEO retainer options to allow for more flexible project support.
University of Texas at Dallas
Having outgrown their previous site, we partnered with UT Dallas to develop a website that reset their reputation and promoted their personality. The website now shows off the beauty of the campus and created a welcoming sense of place, charming UT Dallas audiences in ways that were as quirky as they were authentic; traits that aligned with UT Dallas’ personality. The user experience is tailored to the needs and user pathways of very specific audiences that make up their prospective student pipeline.
OUR TEAM OF EXPERTS
Our web designers, developers, and information architects bring their vision and strategic direction to every project to create web-based solutions for our client partners that exceed their marketing goals. Matt Herzberger, our vice president of digital experience and analytics, has twenty years of experience in the web world, previously working at and managing the web strategy of schools such as Purdue University, Creighton University, Texas A&M, Florida International University, and the University of Iowa.
Here are some basic steps you can take focused on search engine optimization (SEO) and information architecture (IA) to get your website…
Does a high bounce rate mean a poor user experience? Our VP of Innovation, Josh Dodson, dishes out the Zen on one…
So How Can We Help You?
Whether you’d like to learn more information or you’re ready to work with us, we’d love to hear from you.
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