The #1 position on key Google search results? No way Yes way.

With roughly 70% of higher education traffic coming from organic search, search engine optimization (SEO) is a crucial part of a successful enrollment  marketing strategy.

When you work with us, we’ll optimize your site to rank organically for the programs, offerings, and services for which you should be known. And we will ensure that your SEO efforts align with the rest of your full funnel marketing approach.

A Breadth of Services

With VisionPoint, you won’t be left to figure out SEO best practices on your own. Our BrightEdge-certified SEO strategists will guide your team in taking full advantage of BrightEdge, a sophisticated SEO-analysis engine, breaking down keywords, performance metrics, and competitor rankings to give you unrivaled insight into which keywords are resonating best with your existing visitors.

With a powerful SEO tool and our consultative support, we can work alongside you in a number of ways to level up your SEO efforts:

Google Analytics Audit

We’ll observe trends in user behavior and glean insights about your site’s current performance in drawing and engaging organic visitors.

Core Optimization Strategy Brief

We’ll establish a strong strategy to take full advantage of the audience segments already searching for the types of programs you offer.

Editorial Content Calendar

We’ll create a calendar that maps out the specific content articles your team will need to publish in pursuit of your SEO goals.

Content Article Writing

We’ll create a stream of new content that will reinforce your site’s credibility and add momentum to your SEO performance.

SEO Performance Reports

We’ll deliver an in-depth quarterly performance report, as well as set up a custom dashboard for you to have 24/7 visibility into your results.

SEO Training

We’ll deliver custom training sessions to set you up for future success, such as sessions on keyword strategy, content writing, and technical optimizations.

Unsure of what your team will need? We offer multiple SEO retainer options to allow for more flexible project support.

University of Pennsylvania

When the University of Pennsylvania launched an Ivy League online degree program, they faced the challenge of an oversaturated online program marketplace and a lack of a built-in audience. Through our SEO efforts, in just one year Penn LPS commanded the #1 position on Google search results for coveted keywords like “bachelor of applied arts and sciences” and “organizational anthropology,” amplifying visibility among audiences who were actively searching for those types of opportunities.


Our experts bring decades of experience from the worlds of higher education and SEO, certified in BrightEdge and Google Analytics. Whether it’s technical SEO, local SEO, content marketing, our team plans and creates content that adheres to inbound and SEO best practices, while always keeping storytelling at the heart of our work.

SEO EduInsights

So How Can We Help You?

Whether you’d like to learn more information or you’re ready to work with us, we’d love to hear from you.

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