The #1 position on key Google search results? No way Yes way.

With roughly 70% of higher education traffic coming from organic search, search engine optimization (SEO) is a crucial part of a successful enrollment marketing strategy.

When you work with us, we’ll optimize your site to rank organically for the programs, offerings, and services for which you should be known. And we will ensure that your SEO efforts align with the rest of your full funnel marketing approach.

A Breadth of Services

With VisionPoint, you won’t be left to figure out SEO best practices on your own. Our SEO strategists will guide your team throughout the process, breaking down keywords, performance metrics, and competitor rankings to give you measurable insight into which keywords are resonating best with your existing visitors.

With our unrivaled consultative support, we can work alongside you in a number of ways to level up your SEO efforts:

Keyword Research

We’ll discover the most beneficial keywords to track for ranking, giving us direction on what content can help you rank higher in searches.

Technical SEO Audit

We’ll observe trends in your website’s performance and page speed to showcase the most impactful changes you can make to your website.

Technical SEO Remediation

We’ll provide a step-by-step guide and support for your web team to correct any issues that were found in the technical site audit.

Program Pages

We’ll create SEO-optimized program pages describing everything a prospective student would need to know to make a decision.

Blog Articles

We’ll write blog articles using keywords mined from our research, helping you drive organic traffic and signaling subject authority to Google.

Performance Reports

We’ll deliver performance reports every 6 months to show how your new SEO work is impacting organic traffic to their websites.

Unsure of what your team needs? We offer multiple SEO packages and retainer options for more flexible project support.

University of Pennsylvania

When the University of Pennsylvania launched an Ivy League online degree program, they faced the challenge of an oversaturated online program marketplace and a lack of a built-in audience. Through our SEO efforts, in just one year Penn LPS commanded the #1 position on Google search results for coveted keywords like “bachelor of applied arts and sciences” and “organizational anthropology,” amplifying visibility among audiences who were actively searching for those types of opportunities.


Our experts bring decades of experience from the worlds of higher education and SEO, certified in Semrush and Google Analytics. For both technical SEO and content marketing, our team plans and creates content that adheres to inbound and SEO best practices, while always keeping storytelling at the heart of our work.

SEO EduInsights

So How Can We Help You?

Whether you’d like to learn more information or you’re ready to work with us, we’d love to hear from you.

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