The #1 position on key Google search results?
No way Yes way.
With roughly 70% of higher education traffic coming from organic search, search engine optimization (SEO) is a crucial part of a successful enrollment marketing strategy.
When you work with us, we’ll optimize your site to rank organically for the programs, offerings, and services for which you should be known. And we will ensure that your SEO efforts align with the rest of your full funnel marketing approach.
A Breadth of Services
With VisionPoint, you won’t be left to figure out SEO best practices on your own. Our BrightEdge-certified SEO strategists will guide your team in taking full advantage of BrightEdge, a sophisticated SEO-analysis engine, breaking down keywords, performance metrics, and competitor rankings to give you unrivaled insight into which keywords are resonating best with your existing visitors.
With a powerful SEO tool and our consultative support, we can work alongside you in a number of ways to level up your SEO efforts:
Unsure of what your team will need? We offer multiple SEO retainer options to allow for more flexible project support.
University of Pennsylvania
When the University of Pennsylvania launched an Ivy League online degree program, they faced the challenge of an oversaturated online program marketplace and a lack of a built-in audience. Through our SEO efforts, in just one year Penn LPS commanded the #1 position on Google search results for coveted keywords like “bachelor of applied arts and sciences” and “organizational anthropology,” amplifying visibility among audiences who were actively searching for those types of opportunities.
OUR TEAM OF EXPERTS
Our experts bring decades of experience from the worlds of higher education and SEO, certified in BrightEdge and Google Analytics. Whether it’s technical SEO, local SEO, content marketing, our team plans and creates content that adheres to inbound and SEO best practices, while always keeping storytelling at the heart of our work.
Optimizing Website Lead Generation through SEO-Informed Information Architecture
Here are some basic steps you can take focused on search engine optimization (SEO) and information architecture (IA) to get your website…
Preparing for Google Analytics 4 (GA4)
About two years ago, Google started working on their new Analytics software: Google Analytics 4, or GA4. Then this March they announced…
Google’s New Look for the New Year
Google’s latest change stands to impact how prospective students search for and find information during their college selection journey.
So How Can We Help You?
Whether you’d like to learn more information or you’re ready to work with us, we’d love to hear from you.
"*" indicates required fields