Richard is a digital marketing strategist on the VisionPoint integrated marketing team. A seasoned pro with a keen eye for bottom-line results, Richard oversees the setup and management of paid and organic digital marketing campaigns and lead generation efforts, ensuring a balanced, data-informed investment of client resources to achieve the highest possible ROI for their campaigns.
A textbook advocate of VisionPoint’s full-funnel marketing approach, Richard is always ready to take a step back to understand the context of each digital tactic; he works closely with the integrated marketing team, account managers and strategists to identify strategic opportunities for using the right mix of digital channels to achieve every client’s unique goals and to deliver clear and compelling campaign reporting of results. He lends his subject matter expertise to the sales team in developing effective and accurate proposals for digital advertising projects and ensures that website projects are informed by the latest SEO and lead generation best practices. His skills portfolio includes experience in content, email marketing and marketing automation and Richard puts every facet of his solid background to good use, delivering measurable campaign results for our clients and helping grow VisionPoint’s digital footprint.
“My first goal is always to improve the digital marketing results that our clients are currently getting by ensuring that their campaigns are fully optimized and using the most effective channels available to them,” says Richard. “I’m also interested in identifying areas within the digital marketspace where VisionPoint can use our expertise to expand our offerings and bring value-added services to clients.”
Richard brings to our clients a track record of building successful digital marketing campaigns from the ground up. Before joining VisionPoint, he ran his own digital marketing firm where he worked with startups and small businesses. He also has previous experience as a marketing and communications manager for a medical device company and has certifications in both HubSpot Inbound and Google Adwords. Richard contributes thought-leadership content to various digital marketing and public relations publications like SpinSucks. He is a graduate of the University of Utah and holds degrees in both Marketing and Operations Management.
A native of Salt Lake City, Utah, Richard now makes his home in Raleigh. When not combing through keyword lists and guiding clients up through search engine rankings, he can be found outdoors, hiking and climbing up mountains.