Higher ed tends to live in a vacuum. Use the same systems, provide similar email communications, attend conferences in the industry, and even use the same high-profile institutions as benchmarks to aspire to become. There are things higher ed does really well, but there are many things that higher ed can adapt by looking to other successful brands and industries.
This resource is intended to help us higher ed folks who live and breathe our higher ed knowledge to reach outside for inspiration, to spark ideas, and to shed light on what we can learn from other industries that have things down to a science. We’ll explore how higher ed marketing can benefit from the creativity and expertise of other industries. No, we’re not suggesting throwing out your entire playbook. But there’s a wealth of knowledge waiting to be discovered.