Higher ed marketing is tougher than ever – and more expensive. Media costs are rising, audiences are savvier and more selective in the media they consume, and even if budgets weren’t crunched, you couldn’t spend your way to success. In order to win, you need to make the most of your precious resources – dollars, yes, but also your time, talent, and energy. This session will equip participants with a toolkit of proven, practical frameworks for assessing and optimizing your marketing effort.
More than just theory, we’ll offer up actual frameworks that participants can carry back to their institutions, whether their budgets are massive or miniscule. There may not be a “how to” guide for higher ed marketers, but this master-class session will come close.
