SEO is commonly viewed as highly technical, man-behind-the-curtain tweaks to satisfy an algorithm. But while SEO does have a technical component, to drive engagement and convert, we need to put humans first. In this presentation, we’ll discuss how we reach the robots and the humans, ultimately prioritizing a human-centered and content-first approach. Humanizing SEO is how you future-proof your institution and academic offerings against inevitable algorithm updates and growing challenges in higher ed.
Learn what SEO is, why you should care about it, and how to specifically write academic degree program pages for search engines AND humans.
