It’s a scenario that’s becoming all too common for enrollment marketers – prospective students simply don’t open their emails. This doesn’t just impact leads and applications, but also impacts yield, melt, retention, and other areas as well. With so many integrated marketing models built around email, what’s the smart play now for reaching prospects?
Viewers will discover innovative strategies beyond email to engage prospective students effectively and boost enrollment outcomes, and even learn ways to “revive” your email with unique subject lines, personalization, and segmentation.
