Higher ed tends to live in a vacuum. Use the same systems, provide similar email communications, attend conferences in the industry, and even use the same high-profile institutions as benchmarks to aspire to become. There are things higher ed does really well, but there are many things that higher ed can adapt by looking to other successful brands and industries. We’ll explore how higher ed marketing can benefit from the creativity and expertise of other industries and walk through specific brands like Target, Liquid Death, Patagonia, and more!
Speakers
Sarah Mullins
www.linkedin.com/in/sarahmmullins/