After May 1, campus leadership, enrollment, and marketing teams began circling the wagons to review current enrollment projections and plan their next moves. For many institutions, summer-long recruitment still won’t be enough to hit their targets. Yet, the conversations happening inside these urgent meetings look remarkably similar to those of the past decade: Why did we miss our goal? How can we recruit more students over the summer to enroll? What can we do differently next year (within our existing strategy and budget) to hit the same or higher goals? How can we innovate within our current campus model to better attract students?
Higher education has never been in such a state of flux. Relying on these same old conversations, questions, and strategies will not produce sustainable enrollment results. The time to implement an immediate, data-centric, innovation-first enrollment marketing playbook – one that bridges the critical gap between campus marketing and enrollment – is now.
Join the conversation to discover why tailored playbooks are the essential go-to-market strategy for modern marketing, admissions, and enrollment offices, regardless of your institution type or the student populations you serve. We will also share insider tips on how to best position your campus to deploy a playbook successfully!
Speakers
Adam Connolly
www.linkedin.com/in/adam-connolly