How Did the Pandemic Change Prospective Student Interest?
VisionPoint Marketing, a higher ed enrollment marketing company, sought to advance knowledge of the state of higher education by taking a novel data lens to a simple question: How did the pandemic impact prospective student interest in pursuing an education?
Our free report, The COVID Correction, wields cutting-edge analytics from our data-informed approach to offer an inside view of how the pandemic has (and has not) changed prospective student interest in higher education.
Our teams of data analysts have discovered a few surprises that contradict some of the conventional wisdom that’s emerged over the past 18 months, including:
- Insights that suggest the positive enrollment data some programs saw may, in fact, be anomalies set to backslide toward negative trends in years to come.
- Which areas of study present the best opportunities for growth.
- Which areas of study will likely regress and need a more robust marketing push.
If you are responsible for marketing or enrollment for academic programs, you will want to read this report before making any tough marketing investments going forward. Higher ed marketers will glean insights into helping their institution design actionable steps to adapt its marketing and enrollment strategies, both immediately and for the long term. This could be the springboard you need to help you launch new approaches that lead to enrollment success.
During this webinar, we had a discussion with the report’s authors to review its key findings and answer audiences’ questions. To review your copy of the report, download it here.
Speakers
Dana Cruikshank
linkedin.com/in/dana-cruikshank-mph-9676a55