A Fall Break for Enrollment Marketers
Back by popular demand, let’s come together again for the VisionPoint 5×5 Series! In this webinar, indulge in short, timely presentations from peers in the higher education sector. Five presentations – all five slides and five minutes each. Whether it’s exploring if a customer-oriented approach to higher ed makes sense, seeing what happens if community college is free, or understanding top web security vulnerabilities for your institution’s site – these industry leaders will introduce you to new techniques, ideas, and trends in today’s higher ed landscape.
Speakers
Eric Fotheringham
linkedin.com/in/ericfotheringham
In his 5×5, “Changing Higher Ed’s Perspective,” Eric explores the concept of colleges and universities getting students to choose their institution, rather than that institution focusing on which students to choose. What would change? Does a customer-oriented approach to higher ed make sense?
Laura Bray
linkedin.com/in/laura-bray-7511323
As Congress prepares to debate on the merits of free community college as part of the Biden Administration’s American Family Plan, colleges and communities are beginning to consider ‘what happens if community college is free?’ MATC has experience with a privately-funded tuition-free promise program for new high school grads and adult returners. In her 5×5, “What Happens if Community College is Free?”, Laura will share some lessons learned from offering free-tuition to eligible students.
Carrie Ozuna & Kate Ludgate
What happens after someone inquires? As marketers, we know that follow-up is key. That’s where coaching comes in for prospective students. In Carrie and Kate’s 5×5, “Inquiry to Action: Enhancing the Prospective Student Journey,” you’ll learn more about InsideTrack’s coaching and why it can significantly impact the prospective student journey.
Billy Hylton
Cyber attacks and website hacks are frequently in the news. In Billy’s 5×5, “Website Security,” you’ll receive information on top web security vulnerabilities and how these issues can be mitigated.
Craig Heldman
How will higher education enrollment marketers build a successful strategy over the next several years during a time of unprecedented change in the market? During Craig’s 5×5, “Top 5 Trends Driving the Future of Enrollment Marketing,” he’ll explore the top trends that will drive the roadmap and support successful marketing outcomes that institutions require.