The evolution of traditional student search is moving at a rapid pace in our industry. Some would even say traditional student search is dead. Attracting, qualifying, engaging, yielding, and enrolling students has never been more vital and also complex. Creating personalized, end-to-end student journeys leveraging a CRM is now a requirement. This webinar shares real case study experiences on how moving the needle with student recruitment must be an intentional collaboration between campus marketing and enrollment offices.
Viewers will learn:
- Current insights into how undergraduate students want to be recruited.
- The crucial need for brand, affinity, and awareness early and often in the recruitment process.
- How digital marketing and organic recruitment drive net-new leads for institutions.
- How marketing and enrollment teams can use shared data to coordinate outreach.
Presenters
Adam Connolly
www.linkedin.com/in/adam-connolly