Five Ideas & Inspiration for Higher Ed Marketers & Enrollment Professionals
In the midst of a crazy time in the COVID-19 era, university marketing and enrollment professionals need a “spring break” – a quick chance to refresh and recharge by hearing short, timely presentations from peers in the sector. Whether it’s how music and sonic branding can boost a campaign’s performance, the ways organic social and earned media can compliment paid media buys, or the surprising intersections of COVID-era home cooking and marketing strategy – get ready to hear five 5x5s from VisionPoint employees and peers to gain some new perspectives and ideas…and maybe have a little fun too.
Speakers
Christian Jessup
linkedin.com/in/christian-jessup
In Christian’s 5×5, “Stuck In Your Head: How Music Influences and Betters Your Advertising,” you’ll come to know how music is becoming more and more important in advertising. But we often add music last or don’t even use it at all. Establishing a sonic brand for your campaign or institution is crucial to the success of your advertising, and can make your ads stand out in the marketplace.
Chris Foley Pilsner
In Chris’ 5×5, “Never Let a Good Crisis Go to Waste: Relationships Management & COVID-19,” she will share how the COVID-19 crisis has impacted the enterprise customer relationship management (CRM) strategy at the University of Massachusetts Amherst.
Daione Sanders
Due to the previous year, new trends and advertising avenues have emerged. Everything from sanitizer stations, delivery service advertising, and digital screens being everywhere imaginable. All of this is part of the “new” OOH! Learn more in Daione’s 5×5, “What’s New in Out of Home?”
Melony Martinez
Keeping the content train rolling is quite the challenge, especially for small teams. At National Park College, Melony and her team work to create a culture of sharing among their campus community that helps them better tell their story. In her 5×5, “Content That Connects,” you’ll learn their handy 10-step checklist to creating content that connects with your audience.
Katy Campbell
Applying her quarantine hobby to her daily life as a higher ed marketer, Katy presents three mantras you pick up in the kitchen that you can also bring to work in her 5×5, “Cooking Mantras in Marketing.”