Watch: Optimize Website Lead Generation through SEO-Informed Information Architecture

Search Engine Optimization. Information architecture. Website lead generation. It can all seem so overwhelming and complicated. With over 20 years of higher ed expertise, Matt Herzberger will walk you through exactly how to optimize your website to attract qualified leads through SEO and information architecture. Whether you’re a seasoned web veteran or a newly hired admissions recruiter, you’re sure to learn some new tips in the world of higher ed marketing.

Speakers

Matt Herzberger

www.linkedin.com/in/mattherzberger/

Anna Chandler

linkedin.com/in/annagchandler/