The New Approaches in ‘The Year for Yield’
COVID-19 and other disruptions have made this ‘The Year for Yield.’ Getting accepted applicants down the funnel into enrolled status is more important than ever – all while attracting the ideal mix of students. But in this new reality, successful yield efforts require new data-informed approaches that break down traditional silos between marketing and enrollment offices and create a sense of community among prospective students. In this webinar, we explored how institutions can quickly get all of their teams on the same page to transform their yield efforts. We shared our data and insights about what the current enrollment marketplace looks like and shared new approaches and tools that can allow marketing and enrollment professionals to connect with prospects and their influencers, all while getting them to commit to their institution.
Speakers
Dana Cruikshank
linkedin.com/in/dana-cruikshank-mph-9676a55