A VisionPoint Marketing study on how the pandemic has (and has not) changed prospective students’ interest in higher education.
In the course of serving our clients during this tumultuous year and reviewing the existing data, we sought to answer the following research questions: What really happened to prospective students’ interest in pursuing higher education during the pandemic? And what does it all mean for enrollment marketers moving forward?
In that spirit, we worked to create a valuable data point to the enrollment marketing picture that we felt was missing to help enrollment marketers understand, with statistical clarity, what the true shape of the enrollment marketplace is today. As the post-pandemic years are riddled with uncertainty, achieving sustainable enrollment growth will come down to using data to make the right decisions.
We hope this study will provide you with useful insights as you devise and implement better enrollment marketing strategies in pursuit of your goals.