As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things. A school’s website is a perfect example of a highly visible marketing platform that must constantly evolve in order to remain relevant and usable for our visitors. It can be tempting to simply follow along with the latest design craze or add as many HTML5 videos to your site as possible. That said, while it’s good to stay on top of trends and new functionality, the foundation of great web content is still great web writing. Download our list of web content creation best practices to ensure that your web content is as masterful as possible.