The student journey is changing, and enrollment strategies need to change with it. In the inaugural VisionPoint Marketing Higher Education Outlook, we explore the trends reshaping how prospective students discover, evaluate, and engage with colleges and universities.
From the growing influence of social media, video, and AI-driven search to the increasing importance of relevance, personalization, CRM strategy, and connected enrollment experiences, this report offers practical insights and benchmarks to help institutions navigate a rapidly evolving enrollment landscape and identify where their strategies may need to evolve next.