In the increasingly competitive higher ed marketing landscape, marketing videos – whether ads, website videos, or organic social media videos – can be what makes your institution stand out in the sea of sameness. But videos that show your institution looking the same as any other school are not going to win you the right-fit students you want on your campus.
So how do you create videos that make you stand out from the crowd and show prospective students who you really are as an institution? We’ve got some tips for planning, scripting, filming, and editing a marketing video that will make you stand out regardless of your budget.
Budgets for videos can range from nothing – do it yourself with your phone and free editing and music – to over $100K for a professionally produced, shot, and edited video. These tips and best practices below will help you create effective marketing videos that showcase your unique offerings and culture no matter your budgetary restrictions.