Higher Education Outlook: Enrollment Marketing & Student Engagement Trends for 2026
The student journey is changing, and enrollment strategies need to change with it. In the inaugural VisionPoint Marketing Higher Education Outlook, we explore the trends reshaping how prospective students discover, evaluate, and engage with colleges and universities. From the growing influence of social media, video, and AI-driven search to the increasing importance of relevance, personalization, […]
Webinar: Moving Traditional Undergraduate Students from Interest to Action
The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, higher ed faces a critical dilemma: What types of content actually build an emotional connection and motivate prospective students to take the next step toward enrollment? By […]
Moving Traditional Undergraduate Students from Interest to Action in 2026
Faced with dwindling resources and expanding roles, many enrollment and marketing leaders are relying on data and enrollment strategies built for a student who no longer exists. The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, […]
2026 Higher Ed Video Strategy Guide
Video has become one of the most influential tools in higher education marketing, but for many institutions, creating it consistently can feel out of reach. Limited budgets, lean teams, and constantly evolving platforms make it difficult to know where to focus your time and resources. The good news? Effective video content doesn’t require a professional […]
Webinar: The Future Playbook of Higher Education
After May 1, campus leadership, enrollment, and marketing teams began circling the wagons to review current enrollment projections and plan their next moves. For many institutions, summer-long recruitment still won’t be enough to hit their targets. Yet, the conversations happening inside these urgent meetings look remarkably similar to those of the past decade: Why did […]
Webinar: Why Your CRM and Ad Platforms Disagree
Marketing and enrollment teams often rely on the same funnel but see different results, with ad platforms reporting one version of performance and your CRM showing another, making it difficult to align on what’s actually working. In this webinar, we break down why those differences happen and how to bridge the gap between systems, including […]
Student Search in a Digital Landscape
The traditional “playbook” for student recruitment is being rewritten. Today, higher education institutions are facing a perfect storm: a shrinking pool of high school graduates and a generation of students who engage with digital content in entirely new ways. This booklet explores how institutions can adapt their student search strategies to remain sustainable and successful […]
Webinar: How Colleges Can Improve Yield and Reduce Summer Melt
Students entering college in Fall 2026 bring expectations shaped by a lifetime of digital connectivity, educational disruption, and rapidly evolving views on the value of higher education. In this webinar, we examine the experiences that have shaped this cohort and what they mean for institutions navigating the critical admit-to-enroll decision window. The session outlines practical […]
Webinar: We Needed Campaigns Live Yesterday
Quick-to-Market Digital Campaigns When Speed is the Strategy When enrollment pressure spikes or opportunities emerge without warning, waiting months to launch a campaign isn’t an option. In this webinar, VisionPoint’s media director breaks down how institutions can plan, launch, and optimize high-impact digital campaigns – fast. We’ll explore when speed should lead the strategy, how […]
Webinar: Student Search in a Digital Landscape
The evolution of traditional student search is moving at a rapid pace in our industry. Some would even say traditional student search is dead. Attracting, qualifying, engaging, yielding, and enrolling students has never been more vital and also complex. Creating personalized, end-to-end student journeys leveraging a CRM is now a requirement. This webinar shares real […]