7 Steps For Building an Integrated Marketing Strategy & Plan

Posted: August 29, 2017

Meredith Purvis

We’ve heard from many a school that integrated marketing is not as easy as it sounds. Of course, it’s not that their marketing is intentionally disjointed; it’s just an unfortunate byproduct of their organizational structure and resource limitations. 

Of course, it’s not that their marketing is intentionally disjointed; it’s just an unfortunate byproduct of their organizational structure and resource limitations.

Which brings us to today’s topic: how do you change that? 

That’s exactly the question we’ve set out to answer with this Marketer’s Guide. In it, you’ll find advice on: 

  • What it means to have a truly integrated marketing plan. 
  • Defining your goals and strategies.
  • Knowing who your audience really is.
  • Honestly assessing your institution’s strengths and weaknesses.
  • Mapping your sales funnel. 
  • And more.