Webinar: The Anatomy of a Perfect Program Page

Posted: October 20, 2023

Christian Jessup Company Marketing Manager

Prospective students want to know what you offer, how you deliver it, and why they should choose your school for their education. As the first impression you make on prospective students, your program pages are your opportunity to highlight what students need to know to choose your program.

Our latest webinar touched on that very topic, crafting the perfect program page experience. Vice President of Digital Experience and Analytics Matt Herzberger took a deep dive into the art of creating compelling program pages that resonate with prospective students, and showed attendees the essential elements that transform ordinary program pages into powerful conversion tools. Matt also discusses how to spotlight your program’s curriculum, requirements, outcomes, and opportunities in a way that captivates and informs.

We hope you enjoy our webinar recording, The Anatomy of a Perfect Program Page.