Find Yourself Here
Western Carolina University is consistently ranked in the top 15 public regional institutions in the south. It's a growing University with a thriving on-campus student experience. Unfortunately, the website conveyed very little of that.
Consensus is Critical
To communicate its brand promise and tell the stories that are uniquely Western, the University had to reimagine its website. The process began with a new information architecture and website content strategy that required input and support from across the University community.
Building the Brand
We partnered with Western Carolina to lead university stakeholders on an ambitious journey to completely reimagine wcu.edu, capitalizing on the redesign process as an opportunity for the University to hone a new, more exciting brand message.
Telling the Right Stories at the Right Time
The design reflects the University’s roots in the idyllic southern Appalachian mountains and the boundless possibilities open to students who choose Western.
Your Website is Your Most Valuable Marketing Tool
The outcome is a deeply engaging website capable of anchoring the University’s brand-driven integrated marketing strategy.
Creating a Culture of Collaboration
The redesign process sparked cross-campus communication and collaboration, fostering not only endorsement of the Western brand promise, but a shared sense of accountability amongst internal stakeholders for delivering on that promise.