Everything to Everyone
In spite of the College being hugely successful and providing tremendous value through its breadth of offerings, Wake Tech suffered from a public perception that did not match the College’s remarkable impact on its community.
A Great Brand is a Great Story
Together with Wake Tech, we developed a brand story and visual mark which symbolizes the life-changing journey experienced by students who attend Wake Tech.
Lead the Way
The education students receive at Wake Tech is the torch that lights their path, whatever that path may be.
Building the Brand
The college’s internal design team has passionately adopted the brand, applying it across a myriad of channels from the website to print publications to exterior signage and graphics.
Leveraging a phased approach, VisionPoint re-built the college’s website–a complete overhaul of the information architecture, visual design, coding and migration of all existing content into a new CMS.
Wake Tech continues to experience resoundingly positive feedback from both internal and external stakeholders who speak to a greater sense of pride and admiration for the college. But most importantly, Wake Tech now has a consistent and compelling story to tell.