University of Colorado Boulder
Integrated Marketing
Business Education. Engineered.
As MBA applications plummeted nationwide, the University of Colorado Boulder decided to launch a graduate engineering degree, infused with business acumen, known as the Engineering Management Program (EMP). We developed an integrated marketing campaign with creative that would catch the eye of business-minded engineers seeking their next step.
Shifting Gears to Keep Up with Competition
Identifying core audiences through a comprehensive research and discovery phase allowed us to provide positioning and targeting strategies. By bridging the gap between business and engineering students, we provided CU Boulder with a competitive edge in a landscape of heavyweight higher ed contenders.
Insights into the Marketing Machine
Our custom reports dashboard, along with tracking websites, allowed for a constant peak into how the gears of the campaign were turning. With 24/7 visibility, we were able to make real-time optimizations to ensure that CU Boulder’s digital marketing channels delivered results against their goals.
Engineering a Valuable SEO Strategy
Not only did our paid integrated marketing ads deliver results, the robust SEO content calendar we developed, drove prospects to the EMP site without increasing their media budget.