University of North Carolina System

Integrated Marketing

Research that Reaches Across Barriers 

In order to raise awareness for UNC System’s transformative initiatives, we conducted comprehensive quantitative and qualitative research on a variety of audience segments, including traditionally underprivileged counties.

Speaking their Language

Our campaign concept articulated messages that engage students and their influencers who had previously assumed that higher education was an unattainable goal.

Next Project

Colorado Community College System

Integrated Marketing