UNC Chapel Hill, Eshelman School of Pharmacy

Integrated Marketing

The Eshelman School of Pharmacy at the University of North Carolina at Chapel Hill stands as the pinnacle of pharmacy education, recognized for its groundbreaking research initiatives and state-of-the-art medical facilities.

As the top-ranked pharmacy school in the nation, UNC Eshelman sought to uphold its esteemed reputation in the highly competitive landscape of higher education. With the 2024 U.S. News & World Report rankings on the horizon, UNC Eshelman partnered with VisionPoint to reinforce its perception of excellence and maintain its #1 position in the rankings.

Reputation Strategies

VisionPoint’s unique strategy aimed not only to showcase UNC Eshelman’s excellence but also to forge an emotional connection, ensuring peers perceived its rightful place as the #1 pharmacy school. Targeting key stakeholders such as deans, associate deans, chairs, and faculty, the strategy leveraged personalization and emotional appeal to sway these influential voices in the industry.

From conference presence to social media campaigns and hyper-personalized LinkedIn ads, every channel and tactic was meticulously utilized to reinforce UNC Eshelman’s boldness and relentless pursuit of advancement.

Never Still, Never Stopping

The creative concept we developed, “Never Still, Never Stopping,” encapsulated the ethos of perpetual progress and innovation ingrained within UNC Eshelman. Through bold and unconventional design choices, the campaign communicated the school’s dynamic nature and unwavering commitment to shaping the future of medicine.

A #1 Ranking

The culmination of UNC Eshelman’s collaborative effort with VisionPoint led to a successful campaign and the achievement of their goals. With a modest campaign budget, the school secured its position as the #1 pharmacy school in the nation for the third consecutive time in the 2024 U.S. News & World Report rankings.

Digital ads left their mark on our audiences, with nearly 2 million views and over 3,000 ad clicks showcasing the campaign’s widespread impact on target audiences and voters. Particularly noteworthy was the outstanding 62.1% click-through rate achieved with LinkedIn conversation ads, underscoring the efficacy of our personalized messaging.

Next Project

University of Nebraska – Lincoln

Digital Marketing