Loyola University Chicago is one of the largest Catholic universities in the United States, but its graduate and professional admission website lacked a cohesive, user-friendly experience. Loyola recognized the admission website needed a complete overhaul to attract prospective students and compel them to take action and engaged VisionPoint to completely reimagine and rebuild their graduate and professional admission website from the ground up.
An SEO-Driven Experience
Based on our discovery work, VisionPoint developed a new information architecture centered around program finder functionality, allowing students to search and filter academic programs by criteria like degree level, delivery mode, and area of study. We designed robust, modular program pages to provide the in-depth details that research showed Loyola’s prospective students valued when evaluating program options.
To create compelling yet well-optimized content, we conducted comprehensive keyword research and developed an SEO-driven content strategy. The team created a systematic process for gathering program information, details, and differentiators from Loyola’s academic subject matter experts, filling in gaps through market research when needed.
Best-In-Class Results
After Loyola launched its SEO-driven content strategy, both organic search traffic and engagement skyrocketed. Compared to the previous year:
- Organic search traffic increased by a staggering 3,845%.
- Engaged sessions rose by 167,670 (204,503 vs. 36,833).
- Page visits nearly doubled, surpassing one million.
Loyola now ranks in the top 100 results for seven times the number of keywords they did before, with the estimated value of those keywords increasing from $2,182 to $12,474 – nearly sixfold.
Thanks to VisionPoint’s student-focused approach and higher ed content mastery, Loyola University Chicago now provides a best-in-class digital experience that guides prospective graduate and professional students seamlessly through the exploration and inquiry process.
