An Education Like No Other
Johns Hopkins University Engineering for Professionals is the part-time arm of one of the country’s most well-respected engineering schools.
Marketing to Niche Audiences
Engineering for Professionals was grappling with the challenge of how to reach and engage its specialized target audience while distinguishing itself from high-caliber peers like Stanford, Cornell and the University of Maryland.
Speaking the Same Language
We collaborated with EP’s internal stakeholders to streamline the website’s existing content and develop targeted calls-to-action. The goal was for prospective students to deepen their engagement with EP’s individual programs.