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VISIONPOINT MARKETING

Paid Media

At VisionPoint, we wield paid advertising as a lever to skillfully move your prospects from awareness and inquiry to application, yield, and retention – all while outperforming industry benchmarks.

Ready to change the conversation on your campus?

Why Partner with VisionPoint?

For over 25 years, VisionPoint has helped colleges and universities build and manage paid media campaigns that generate impressions, clicks, inquiries, applications, and ultimately, enrolled students.

Paid media is about more than catching your audiences’ eye. Effective higher education lead generation drives enrollment-related outcomes at every stage of the prospect journey, moving prospects from awareness and inquiry to application, yield, and retention, all while outperforming industry benchmarks.

As a digital marketing agency since our founding, we were digital natives before the term even existed. A sound university paid media strategy requires constantly testing new channels, technologies, and approaches, and we’ve spent 25 years keeping up with higher education marketing trends and honing our process to shape and deploy the optimal media mix, actively managed to maximize ROI.

We are also masters of traditional media, with in-house buying and negotiating prowess and partnerships with some of the nation’s largest media networks and vendors. And most importantly, with VisionPoint you maintain ownership and control of every aspect of your funnel.

Our Client Partner Results

media ROI vs. competitors
0 x
of ad agencies on Google
Top 0 %
ad for higher ed in 2022
# 0 TikTok
“VisionPoint gave us the digital campaign framework we needed to reach more prospective student audiences at a much lower cost.”
Meredith Purvis
Meredith PurvisUniversity of Maryland Baltimore County
“Throughout the process of planning, developing, and executing our campaign, I’ve found VisionPoint to be thoughtful partners who are dedicated to creating the most impactful results possible.”
Lisa Thurber
Lisa ThurberUniversity of Missouri System
“The campaigns reached precisely the audiences we needed to move, and the results reflected that precision. What has stood out most is the combination of strategic discipline and creative craft.”
Cade Story-Yetto
Cade Story-YettoWest Valley–Mission Community College District

What We Do

Effective full-funnel enrollment marketing campaigns require moving well beyond “prospective student” as an audience definition. VisionPoint’s paid media capabilities are organized around where students are in their enrollment decision and which channels are best for reaching them. Our solutions include:

  • Full-funnel campaign strategy: awareness, consideration, inquiry generation, application, yield, and anti-melt, planned as one system with shared goals.
  • Audience segmentation and targeting: building specific segments around major, geography, academic profile, income, student type, and more.
  • Multi-channel media planning: paid search, social, programmatic, streaming, OTT/CTV, geofencing, and traditional, all working together to reach students at different journey stages
  • Creative asset strategy for campaigns: ensuring creative assets speak to specific funnel stages and audience segments, not a one-size-fits-all approach.
  • Campaign management and optimization: your campaigns are never set and left to run. Our Google Ads-certified specialists manage weekly optimizations.
  • Attribution and ROI measurement: connecting media spend to actual inquiries, applications, and enrollments to demonstrate which channels and campaigns drive outcomes.

Paid Media Portfolio