VisionPoint Marketing is thrilled to announce that our partner, Northern Virginia Community College (NOVA), has been honored with a bronze NCMPR Medallion Award for their inspiring “Stop at Nothing” campaign. This achievement reflects NOVA’s relentless dedication to student success and the power of an education that goes beyond traditional expectations.
About the “Stop at Nothing” Campaign
Northern Virginia Community College stands as a beacon of opportunity for students who are determined to make progress, no matter the obstacles they face. The “Stop at Nothing” campaign captures this unstoppable drive. Focused on the theme of momentum, it celebrates NOVA’s role in helping students not only overcome barriers but accelerate toward their goals.
Our campaign set out to reach a diverse group of education & skill Seekers. This audience spans high school students, adult learners, career changers, and anyone looking to bridge the gap between where they are and where they want to be. The ultimate goal was to position NOVA as the clear choice for students and career advancers seeking real-world skills and affordable, accessible education.
The key insight behind this concept was that modern students—especially nontraditional ones—don’t have time to pause their lives for education. NOVA’s message was clear: a NOVA education keeps you moving. It empowers you to push through challenges and gain skills that make a real impact, even before graduation.
This forward-thinking campaign turns the typical concept of education on its head, showing that learning at NOVA isn’t something that holds you back, but something that propels you forward.
Campaign Success
Launched on June 1, 2024, the “Stop at Nothing” campaign has delivered exceptional results in a short time, consistently outperforming industry benchmarks with click-through rates (CTR) soaring 330% higher than industry benchmarks at a cost per acquisition more than $50 cheaper than the benchmark.
These results demonstrate the effectiveness of the campaign’s messaging and its ability to engage with the audience in a meaningful way. The success of the “Stop at Nothing” campaign is not just measured in metrics but also in the momentum it has created for NOVA as an institution that truly understands and supports its students.
We are incredibly proud of our partnership with Northern Virginia Community College and the “Stop at Nothing” campaign. Congratulations to NOVA on this well-deserved recognition, and we look forward to continuing our partnership as they empower more students to move forward without limits.