North Carolina’s Largest Community College Unveils New Brand Identity

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this case study to learn how North Carolina’s largest community college united stakeholders and elevated public perception throughout the community with a compelling and authentic brand story.

Case study highlights include:

• How to brand a community college that is “everything to everyone”
• Translating brand messaging strategies into visual embodiments of the message
• How the college has embraced the brand system, building advocates at every level of the community