Marketing to Niche Audiences How Johns Hopkins Leveraged a Website Redesign to Recruit Best Fit Students

Posted: October 22, 2015

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We all understand the importance of really knowing your audience. Using that knowledge to guide strategic decision-making is a challenge that many institutions routinely face.

Download this presentation to learn how Johns Hopkins University Engineering For Professionals leveraged its website redesign as a catalyst for recruiting and enrolling a highly specialized niche audience.

Presentation highlights include: 

  • Examples of audience personas
  • 6 examples of how knowing your audience can inform strategic decisions in a website redesign
  • How knowing your audience can translate into creative strategies for achieving your goals