Marketing to Niche Audiences How Johns Hopkins Leveraged a Website Redesign to Recruit Best Fit Students
Posted: October 22, 2015
We all understand the importance of really knowing your audience. Using that knowledge to guide strategic decision-making is a challenge that many institutions routinely face.
Download this presentation to learn how Johns Hopkins University Engineering For Professionals leveraged its website redesign as a catalyst for recruiting and enrolling a highly specialized niche audience.
Presentation highlights include:
- Examples of audience personas
- 6 examples of how knowing your audience can inform strategic decisions in a website redesign
- How knowing your audience can translate into creative strategies for achieving your goals