Kicking Off a New Brand at Gardner-Webb University

Posted: April 28, 2014

Diane Kuehn Founder & CEO

Three weeks ago, a group of VisionPointers had the pleasure of joining Gardner-Webb University for their official brand kickoff. The events consisted of a flag raising ceremony and a cookout on the quad. We could not have asked for better weather or a better group of people to celebrate with. We were particularly impressed with the number of students, faculty, staff and alumni that came out to celebrate a place that means so much to them.

The flag raising ceremony was led by Dr. Frank Bonner, President of Gardner-Webb University. His speech centered around the new brand messaging and what this means for the future of Gardner-Webb. The flag now flies with the new Gardner-Webb visual mark in the center of campus on the quad.

Following the speech was a cookout for students, faculty, staff, alumni, family and friends. With the delicious food in front of us and music in the air, it was easy to relax and enjoy the hard work that has gone into rebranding Gardner-Webb. Of course, no event would be complete without a free t-shirt. All attendees received a shirt with the new logo to help build awareness around campus and in the community.  

We’re continuing to move forward with a full integrated program for with Gardner-Webb and are more excited than ever for what lies ahead.