Integrated marketing campaigns are a key focus of VisionPoint’s marketing services, and as a digital marketing specialist, it’s Kaye Garcia’s job to make sure digital campaigns are created, launched, and optimized with client success top of mind.
“I am responsible for putting the campaign pieces together and launching them on time,” says Kaye. “Then I optimize campaigns weekly to keep them performing at peak capacity and ensure that campaign budgets are spent efficiently for our clients.”
Certificated in Google Analytics, Google Ads, and Hubspot Content Marketing, Kaye carefully monitors and analyzes real-time campaign metrics and identifies opportunities for increasing ROI and improving campaign creativity and engagement. She is also a key player in keeping our clients regularly informed, putting together comprehensive reports that highlight the campaign performance of every digital marketing channel measured against the client’s goals.
Before joining the VisionPoint team, Kaye was the founder and manager of her own food product distribution company in the Philippines, where she created and implemented digital campaigns that drove brand awareness for her company.
After receiving her master’s degree in International Marketing from Hult International Business School, Kaye put her skills to work in agency settings in Boston and New York City, developing email campaigns, creating content, managing social media accounts, conducting strategic market analysis, and assessing campaign metrics.
Kaye also competed in hackathons where her marketing savvy left a lasting impression: one of the hashtags she and her hackathon team created — #dontfailourwhales — is still being used by the International Fund for Animal Welfare.
Kaye is an adventurer at heart. A former cabin crew member for Qatar Airways, based out of Qatar and the Philippines, the only continent Kaye has yet to visit is Antarctica. But it’s definitely on her list. Today, when she isn’t spending her free time at home with her beloved dogs and cat, she loves to expand her horizons and think of new places to travel.