How To Build a Marketing Plan: A Guide for Creating an Integrated Marketing Plan for Your Community College

Whether your goal is to grow enrollment, drive giving or simply build awareness of your offerings within the community you serve, knowing how to engage your audiences in strategically sound and cost-effective way leaves many higher education marketers scratching their heads.

Over the past few years, more and more community college marketers are turning towards an integrated approach to marketing. But for all the talk about eliminating silos and creating unity, the act of translating those great campaign ideas into reality is where most of us get lost.

Presentation highlights include: 

• Making the case for integrated marketing (as opposed to purely tactical campaigns)
• A seven-step guide for crafting a plan unique to your college