How NC’s Oldest Community College Sparked a Brand Transformation (And How You Can Too)

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this presentation to learn how one community college’s new brand promise elevated public perception and motivated target audiences to enroll, invest, engage and evangelize more widely and passionately than ever before.

Presentation highlights include:

• The steps involved in researching, developing and institutionalizing a brand identity
• Why branding matters in higher education
• Looking back: one college’s results from investing in a rebrand