How a Simple Website Redesign Sparked a Marketing and Cultural Shift At One of the Top Business Schools in the World

Posted: October 22, 2015

Tony Poillucci Vice President & Creative Director

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Website redesigns are major undertakings that often impact more than just your website. For many institutions, building consensus on goals and messaging prior to beginning the redesign is half the battle.

Download this presentation to learn how the University of Maryland Robert H. Smith School of Business leveraged a redesign to evoke a profound and positive impact on its culture and brand identity.

Presentation highlights include:

  • How we partnered with the Smith School to identify and hone its brand messaging strategy
  • How we applied that brand promise to inform decisions throughout information architecture, design and content
  • How the new brand and website have permeated the entire School, sparking a culture shift that extends far beyond just the website