How a Simple Website Redesign Sparked a Culture Shift At One of the Top Business Schools in the World

Posted: November 22, 2015

Website redesigns are major undertakings that often impact more than just your website. For many institutions, building consensus on goals and messaging prior to beginning the redesign is half the battle.

Download this case study to learn how the University of Maryland Robert H. Smith School of Business leveraged a redesign to evoke a profound and positive impact on its culture and brand identity.

Case study highlights include:

  • How we partnered with the Smith School to identify and hone its brand messaging strategy
  • How we applied that brand promise to inform decisions throughout information architecture, design and content
  • How the new brand and website have permeated the entire School, sparking a culture shift that extends far beyond just the website