Finding Success: One Brand, Many Digital Marketing Strategies

The University of North Carolina at Charlotte is a rapidly growing urban research university. While that growth is a point of pride, it also presents the UNC Charlotte marketing team with a very real challenge: an increasing number of programs across campus that need support in driving inquiries and enrollment at the program level.

The marketing department found themselves lacking the bandwidth they needed to handle all of the requests, which varied from brand guidance to the creation and execution of digital campaigns. They needed help, so they turned to VisionPoint.

A trusted marketing partner for more than a decade, VisionPoint was able to preserve the primary University brand while also providing personalized service to their individual programs to help them build awareness and drive inquiries. 

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