Enrollment Services

Unlock Your Institution’s Enrollment Potential

Ready to take the next step toward stronger enrollment outcomes? Fill out the form to learn more and get started on our complimentary workshop.

A complimentary deep dive into your marketing and recruitment practices...

Campus Vision Assessment

For campuses interested in an external perspective tailored to their unique needs, the Campus Vision Assessment offers a complimentary assessment that digs into current marketing and recruitment practices, processes, and strategies.

Our team meets with key offices and stakeholders across campus to gain a holistic understanding of your current and future opportunities. The engagement concludes with an exit briefing with your president and cabinet to walk through key observations and recommendations.

A complimentary follow-up session, held approximately 10 days later, provides additional insight and next steps to support your enrollment goals.

Our workshop on brand strategy for higher ed.

A collaborative roadmap for immediate enrollment impact...

Enrollment Marketing & Recruitment Playbook

Designed for campuses seeking enrollment growth or sustainability, the Enrollment Marketing & Recruitment Playbook helps institutions analyze, collaborate, and create actionable marketing and recruitment strategies for immediate impact.

Over the course of 50 dedicated consulting hours, both on-campus and virtual, we assess your current marketing and recruitment practices, engage closely with related offices, and co-develop scalable, relevant, and market-informed strategies.

The result: a clear 30/60/90/120-day action plan that helps your team move forward with confidence and coordination.

A 3–5 year vision for sustainable enrollment success...

Strategic Enrollment Management Plan

When campus leadership is ready to chart a long-term path toward enrollment growth, the Strategic Enrollment Management Plan provides our most robust, comprehensive, data-informed framework.

Through up to four days of on-campus collaboration, we conduct focus groups and colleague assessments in marketing, recruitment, and retention, supported by external market research to inform current and future strategies.

Working side by side with campus leadership and key stakeholders, we design a SEM plan that serves as a living document—complete with metrics, milestones, goals, and strategies—to guide your institution’s next three to five years of enrollment priorities and investments.

Why VisionPoint?

At VisionPoint, we partner with colleges and universities to uncover opportunities, strengthen marketing and recruitment strategies, and build sustainable enrollment growth. Our Enrollment Services are designed to meet institutions wherever they are in their journey, from assessing current practices to crafting a multi-year strategic enrollment plan.

At our core, we are thoughtful and strategic problem-solvers who happen to focus our energy and expertise in brand and enrollment marketing. We’re adept at assessing situations, diagnosing challenges with precision, prescribing custom-fit solutions, and actually solving the problems our client partners face all along the marketing funnel, from brand awareness to butts-in-seats. Whether it’s brainpower, bench strength, or a bit of everything that you need, our team of strategic consultants can help.

Enrollment Services

Testimonial

Western Carolina University

“What elevates [VisionPoint] to the level of great is that they get to know your university, your situation, and they think strategically about how you can reach your business goals.”