Blog Article

Applying the Brand: Colleges, Schools and Departments

Many institutions are made up of different entities across campus, all with a desire to express their unique personality. The big question is, how do you do leverage the overarching brand while still communicating what makes your college, school or department unique?

Magnifying Glass on Desktop

Blog Article

Demystifying Accessibility: 5 Simple Tips to Avoid Getting Burned by the Man

Most of us in higher ed are familiar with the concept that our college and university websites are supposed to be “accessible.”

Summer Interns

Blog Article

Welcoming our Summer 2015 Interns

If you know anything about our intern program, then you know that our interns don’t just make copies and run for coffee.

Gail at Wedding Shower

Blog Article

#ForcedFunFriday : Wedding Shower

This summer, VisionPoint is celebrating some pretty huge milestones.


Blog Article

The Music that Moves Us

It’s not uncommon to stroll through the VisionPoint office and see ear buds in or noise-cancelling headphones wrapped around heads.

Blog Article

3 Steps to Better Campaign Tracking with Google Analytics

Most marketers in higher education are doing something online.

Apple with Measuring Tape

Blog Article

Slim Your Site and Trim Your Content

Envy. That might be the feeling you have towards your sister school who has recently boasted cutting their website down to a very manageable amount of pages.

Farm House

Blog Article

Who's On the Farm?

A few weeks ago, in the midst of a discovery call, a prospective client asked a question that caught me completely off guard.

Monitor with Crown

Blog Article

Everything You Need to Know About Website Content

You’ve heard it before and you’ll hear it again. Content is king.

Zac and Micaiah Cleaning

Blog Article

#ForcedFunFriday : Spring Cleaning

This month, the fun was a little more forced than usual.

Blog Article

Oops! ... 5 Common Mistakes to Avoid When Choosing a CMS

If there is one thing we can learn from the stories of people who accomplish extraordinary feats, it’s that failure might be the world’s greatest teacher.

Home Construction

Blog Article

At Home with Website Design and Development

If you’re new to website design and development, understanding the process of a redesign can be confusing and overwhelming.