How NC’s Oldest Community College Sparked a Brand Transformation (And How You Can Too)

Too often, colleges and universities think of their brand as a logo or tagline.

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Getting Ready For #AMAHigherEd

We're off to Chicago to attend the AMA Symposium for the Marketing of Higher Education.

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Our Experience with Brand and Storytelling in Higher Education

Micaiah and Tony discuss their ideas about brand and some of the reasons the story behind the brand is so important.

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An Introduction to Program Pages

Program pages are a key piece of the recruitment puzzle. Students who are undecided on what to study turn to these pages to make a decision.

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Takeaways from HighEdWeb 2015

We had the opportunity to attend and speak at HighEdWeb 2015 in Milwaukee.

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Luis Answers “Why VisionPoint?”

My first interview at VisionPoint immediately showed me the sense of purpose that I was looking for.

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Design to Development Resources

As a designer, one of the biggest challenges in a website redesign project is transitioning from design to development.


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What To Do at #HEWEB and #NCMPRD1

In October, we’ll be attending and speaking at HighEdWeb in Milwaukee and NCMPR D1 in Hershey, PA.

Zac with WT Mug

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Looking Back on our Community College Work

Our deep appreciation for community colleges first began in 2007. At the time, we were naive as to the relevance and power of what community colleges offer to their students and communities.

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From Audience to Offerings Overcoming the Challenges of a Community College Website Redesign

It’s not just about what you do, but who you are as an institution and the experience you offer to prospective students.

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Marketer's Guide

Selecting a Content Management System For Your Higher Ed Website

There is no one-size-fits-all solution when it comes to selecting a Content Management System (CMS) for your institution.


Information Architecture The Steps to a Smooth Redesign

The information architecture (IA) is the base upon which a website is built, and yet IA is often overlooked during a web redesign project.