Blog Article

Getting Ready For #AMAHigherEd

We're off to Chicago to attend the AMA Symposium for the Marketing of Higher Education.

Blog Article

Our Experience with Brand and Storytelling in Higher Education

Micaiah and Tony discuss their ideas about brand and some of the reasons the story behind the brand is so important.

Blog Article

An Introduction to Program Pages

Program pages are a key piece of the recruitment puzzle. Students who are undecided on what to study turn to these pages to make a decision.

Blog Article

Takeaways from HighEdWeb 2015

We had the opportunity to attend and speak at HighEdWeb 2015 in Milwaukee.

Blog Article

Luis Answers “Why VisionPoint?”

My first interview at VisionPoint immediately showed me the sense of purpose that I was looking for.

Blog Article

Design to Development Resources

As a designer, one of the biggest challenges in a website redesign project is transitioning from design to development.

Milwaukee

Blog Article

What To Do at #HEWEB and #NCMPRD1

In October, we’ll be attending and speaking at HighEdWeb in Milwaukee and NCMPR D1 in Hershey, PA.

Zac with WT Mug

Blog Article

Looking Back on our Community College Work

Our deep appreciation for community colleges first began in 2007. At the time, we were naive as to the relevance and power of what community colleges offer to their students and communities.

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Presentation

From Audience to Offerings Overcoming the Challenges of a Community College Website Redesign

It’s not just about what you do, but who you are as an institution and the experience you offer to prospective students.

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Marketer's Guide

Selecting a Content Management System For Your Higher Ed Website

There is no one-size-fits-all solution when it comes to selecting a Content Management System (CMS) for your institution.

Presentation

Information Architecture The Steps to a Smooth Redesign

The information architecture (IA) is the base upon which a website is built, and yet IA is often overlooked during a web redesign project.

Hunt Library

Blog Article

#ForcedFunFriday : Hunt Library

Last week, the VisionPoint team took a field trip to the James B. Hunt Jr. Library at North Carolina State University.

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