Blog Article

Common Usability Mistakes in Higher Ed Websites

We all strive to make our websites great, but the reality is that creating a delightful user experience requires an investment that many institutions are hesitant to make.

Blog Article

6 Benefits of Attending a Higher Ed Conference That Will Convince Leadership It’s Worth the Investment

We could write a book about the benefits of attending as many higher ed marketing conferences as possible.

Blog Article

Chris Answers "Why VisionPoint?"

I’ve been a Web Engineer at VisionPoint for almost five years.

Blog Article

VisionPoint to Present at the CASE Annual Conference on Marketing and Branding

As higher education evolves and competition increases, having a strong and sustainable brand platform is more important than ever before.

Blog Article

NAGAP 2016 Attendees Answer: What Keeps You Up at Night?

Asking questions is the foundation of understanding where someone else is coming from.

Blog Article

Motivation in Marketing

Have you ever given any thought as to why, from a motivational standpoint, specific tactics work well in higher ed?

Blog Article

Motivation in the Workplace

To put Maslow’s theory into perspective, let’s look at these needs from an employee’s point of view.

Blog Article

Celebrating 15 Years of VisionPoint

I’m humbled and excited to announce that the month of April marks the 15th anniversary of VisionPoint Marketing! 

Blog Article

VisionPoint to Present at NAGAP 2016 Annual Conference

When I first heard the NAGAP Annual Conference was headed to Music City in 2016

Blog Article

The 2016 AMA Symposium for the Marketing of Higher Education Call for Proposals

The Symposium is an annual event that brings together upwards of 1,250 higher ed marketers.

Blog Article

Three Branding Books Every Higher Ed Marketer Should Read

I was recently asked to recommend three books on branding to help an institution’s marketing team prepare for the rebranding process.

Blog Article

VisionPoint Ranks Among Top 10 Best Employers in NC

VisionPoint Marketing has been named one of the 2016 Best Employers in North Carolina!

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